Blogs are a simple and efficient way to publish information onto the Web. Blogging programs are flexible, versatile, easy to set up and even easier to use. Because of these benefits, people from many different industries are using blogs in creative ways to support their business.
Real estate agents have also found many effective uses for the blog. This is the industry I am most familiar with, so I would like to contribute a few ideas of my own. Here are five ways real estate agents can use blogging to support their business.
1. Relocation Advice and Support
A savvy agent could create a blog catering to people who plan to relocate to the agent's city. This would be a great way to keep these folks informed on local real estate issues. It's also a good way for the agent to connect with future clients who are moving to the area. Blogging programs are easy to set up, so an agent could create one specifically for this purpose.
This strategy is perfect for areas with a high rate of buyer influx and population growth. For example, here in the Austin area where I live, there are a lot of folks relocating from California. If I were a local real estate professional, I would launch a blog that catered to these people. It would be a great way to generate new business, so it would be a worthwhile venture.
2. Local Real Estate News Source
An enterprising and web-savvy agent could also manage a blog like a real estate news website. It could be hosted under its own domain with its own web address, separate from the agent's main website. That way the blog could be named something appropriate, like the "Raleigh Realty Weekly" (or whatever is applicable to the agent's locality and specialty).
This publishing strategy would benefit the publisher in several ways. First of all, the agent gains another source of Internet traffic, which can be valuable in terms of business growth. Theoretically, two websites could mean twice the traffic ... and twice the leads.
This is also a great way to network with professionals in related industries, such as home inspectors, mortgage brokers, home stagers and more. These folks could even be invited to contribute information to the site.
A news blog would also help the agent establish a level of authority. For example, few agents would be able to say something like: "Jane is also the publisher of the Dallas Real Estate Review..."
3. Timely Market Updates
Blogging is easy, even for people with little or no web-publishing experience. As a result, blogs are ideally suited for updating an audience about timely topics. This is why a lot of realty professionals use blogging programs in the first place. They realize that their audience (home buyers and sellers) wants current information about the local housing market. So these Internet-savvy agents use their blogs to share information about local sales trends, housing prices, new homes for sale, new neighborhoods being developed, etc.
Conclusion
These are just a few of the ways you can use a real estate professional can use a blog to grow his or her business. There are plenty of other creative strategies as well. The point of this article is merely to open your eyes to the possibilities of blogging. Not all of these ideas will be right for you, but one of them could be. So do some experimentation and see what you can come up with. Use the ideas I've listed above to get your creative juices flowing. Good luck.
Brandon Cornett publishes a number of websites related to real estate marketing, mortgage web site strategies and more. For more marketing tips, visit the author online at http://www.smartmortgagemarketing.com.
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